Legitimate Ways to Market Your Educational Videos in Educational Institutes

Educators and students both look for content that not only informs but also engages and supports their learning goals. Therefore, marketing educational videos to schools and colleges requires a very well-thought-out approach. 

As digital learning is getting popular, educational institutions are increasingly turning to online resources to support classroom teaching. This presents a unique opportunity for video content creators to offer value in new and impactful ways.

So, how can you make a video that makes a lasting impression? What are the result-driven ways to market your video content in educational institutes? Do you want to learn all of this? Read on and learn actionable methods!

Add Relevancy in Content

To stand out in the educational sector, your videos must directly address the needs of both teachers and students. They must align with the curriculum and cater to diverse learning styles. 

So, make sure your video content (you have already created or even planning to create) matches educational standards and curriculums.

I believe you have already created a video, that’s why you are reading this guide. So to add relevancy, you may have to edit your video. And if you haven’t created it yet, you must know what is relevant. Whatever is the case, conduct surveys and/or interviews with educators to understand their needs and then create or edit your video content.

For example, if your videos are on science-based topics, align them with the specific topics covered in different grades.

When putting everything together, use clear and engaging visuals, animations, and real-world examples to make complex subjects easier to grasp. Provide add-on materials like worksheets or quizzes to make learning easier.

Collaborate to Build Trust

While content is king, credibility is queen—both work together to make more educators, teachers, and students watch your content. 

Since you have already created video content, it is time to build credibility. 

The best way to achieve this goal is to collaborate with respected educators and educational influencers and make them endorse your content. 

When students see familiar and respected figures in the content, they find your content authoritative and trust it more. 

So, identify influencers or educators who align with your brand. Once identified, reach out with a personalized proposal that highlights the mutual benefits. 

You can suggest guest lectures, content co-creation, or feature them in your videos or blog posts. 

Document these collaborations through behind-the-scenes content or interviews, which can also be used for promotional purposes. 

Engage with university/college student associations, inviting student representatives to test and review your content, and share their perspectives in your promotional materials.

Connect Through Email Campaigns

You can even reach educational institutions directly via personalized email campaigns and market your video content for their students and teachers’ needs. 

This way, we provide a direct line to decision-makers within the institutions, which creates a personal connection and shows you value their specific needs.

Want to opt for this marketing method? If so, the first thing you can do is segment your email list based on institution types (K-12 schools, universities, etc.) and modify your content to the unique needs of each segment. 

Create email sequences that slowly introduce your video library over time. Begin with free sample content, progress to feedback requests, and finally, offer subscription models or bundled access. 

Remember, use compelling subject lines and short, informative previews. End each email with a clear call to action, such as scheduling a demo or accessing a free educational toolkit.

Make Content Accessible with PDF Resources

Every resource in educational institutes is shared in PDF, whether it is an assignment, coursework, learning resource, worksheet, workbook, or other study material. 

Therefore, if you need to share or show your video content when marketing it, always share it in PDF format to look professional. This format also allows users to better organize and share videos and makes them accessible. 

While you can use word processors to paste the video link into a document and download it as a PDF, this requires previous expertise and takes time. 

A better yet faster way is to open the Text to PDF tool, paste all the links into the text input box, and click on the Download button to download them in PDF file format. Online text to PDF tools are quite handy even if you’re non-techy. Simply paste all the information, format it and add your video links and convert it into PDF format to circulate in the institute through whatever means you want.

If you want to embed the video directly into PDF (with video preview), use Adobe Acrobat. Open the PDF in Acrobat, select All Tools > View more > Add rich media > Video tool, and drag/double-click to add the video to the specific area. 

By embedding video links directly into PDF documents, content creators can give educators ready-made resources that align with curriculum topics or specific grade levels. It also keeps all necessary information in one place.

This approach helps institutions provide valuable supplementary materials without requiring additional effort to locate or prepare resources.

Moreover, you should include interactive features like clickable links, quizzes, and discussion prompts in the PDF to improve engagement and create a well-rounded learning experience. 

Later, educators can incorporate these materials seamlessly into lesson plans, making video content an integrated part of classroom instruction.

Target Educators and Students on Social Media

Social media isn’t just for content visibility; it can also be used to build a strong community around your educational content. 

Use platforms like Facebook, LinkedIn, and even Instagram in two ways: run ads to achieve immediate results or keep posting video content on these platforms to build an audience in the long term.

If you want to run ads on social media platforms, use targeting tools to reach specific demographics, including educators and students. 

When running social media ads, focus on visually appealing video content that grabs attention within the first few seconds. Engage with your audience through comments, DMs, and educational groups or forums. 

Don’t forget to focus on the long-term goals—maximize engagement using platform-specific strategies. 

For instance, post stories or Reels on Instagram for quick, shareable insights, and use LinkedIn to target educators and institutions with longer, value-packed posts. 

Regularly analyze engagement metrics (like comments and shares) to identify which content type works best. 

You can also host weekly or monthly live Q&A sessions on platforms like Facebook or YouTube to allow real-time interaction with both students and educators.

Schedule Workshops and Webinars

Hosting workshops and webinars provides educators with live demonstrations and hands-on experience with your video content. They can ask questions and see its practical application, which increases the likelihood of adoption.

So, when it comes to truly marketing your video content, try planning and scheduling workshops/webinars focused on specific topics or themes relevant to educators. 

Hold on! Do you know how to promote these events? Use social media, email campaigns, and educational forums for this purpose. You can design social media banners, headers for emails and banners for websites and forums with embedded QR code.

These QR codes can either take users to Webinar Joining Page. Or you can take them to promotional video content to excite them to join. Educators can use QR Code Scanner to scan and join the webinar or access the video content. 

Also, offer practical tips and engage participants through Q&A during the sessions. Record the sessions and make them available on-demand for those who couldn’t attend live.

Focus on Student Engagement

Since educational content is for students, bring them in when marketing your videos. Engaged students are more likely to share content, increasing organic reach.

For this, consider gamification strategies, such as a “Video of the Month” challenge in which students submit their responses to questions posed in the video, with the top responses featured on your social media. 

Motivate students to tag their school or teachers, helping build a community around your content and increasing visibility. 

Create a dedicated page, discussion forum, or hashtag for students to share their work and interact with each other. This will make it easy to view all contributions in one place. 

Recognize top contributors by awarding digital badges or small prizes to encourage continued engagement and sharing.

Conclusion

The first thing you can do when marketing educational videos, whether in schools or colleges, is create content relevant to the curriculum. The content should also address the academic-related needs of both teachers and students. 

Team up with respected, reputed educators and present your collaboration to the students to build trust and a positive educational impact. 

Use email campaigns to share your videos directly with schools. Social media and workshops are also great ways to connect and spread awareness. Make student engagement fun through challenges or prizes to encourage sharing.