How To Use AI Text To Video To Level Up Your Marketing

Creating videos for your business no longer requires a big production budget or a team of experts.

Thankfully, AI text to video tools make it possible to produce engaging, high-quality videos quickly and affordably. Even if you’re a one-person operation.

If you’ve been avoiding video marketing because it feels overwhelming, you’re not alone. Many small business owners worry about the time, costs, and skills required to produce professional-looking videos. But with AI text-to-video tools, you don’t need technical expertise or a massive budget. These tools do the heavy lifting so you can focus on your message and your audience.

Let’s take a closer look at how to use AI text-to-video tools to create compelling video content that elevates your marketing strategy.

But first, you might be wondering …

What is AI text to video?

AI text to video tools are platforms that use artificial intelligence to turn your ideas into polished, professional videos. They’re designed to simplify video creation so it’s accessible to anyone — even if you have zero experience with video editing or production.

Here’s how it works: You provide a script, outline, or even just a few key points. And the AI tool takes that input and generates a video complete with visuals, animations, and voiceovers. (Some tools also have advanced features. You might be able to customize elements like color schemes, transitions, or voiceover style so your videos align with your brand.)

For example, let’s say you own a custom suit brand.

You could input a short description highlighting discounts on your latest collection of black suits for men. The AI tool can create a video featuring sleek visuals of the suits, an engaging voiceover, and dynamic text animations. In minutes, you’ll have a polished video that’s ready to share!

7 types of videos you can make with AI text-to-video tools

AI text-to-video tools offer incredible versatility.

Here are some of the most impactful types of content you can create with these video generators:

1. Hand-drawn videos

Hand-drawn or “whiteboard” videos are perfect for explaining complex ideas in a simple, engaging way. These videos simulate hand drawing visuals on a whiteboard while a narrator explains the topic.

For example, if you’re a financial advisor, you could use this format to explain retirement planning basics. Or, if you run an online fitness coaching business, you could use animation to demonstrate workout routines or healthy eating tips.

The hand-drawn visuals break down complicated concepts into digestible steps to help keep your viewers engaged.

2. Prompt-to-animation videos

Prompt-to-animation tools turn your written ideas into animated stories.

This format is ideal for storytelling, product launches, or promotional campaigns.

Imagine you own a pet supply store launching a new line of eco-friendly dog toys. You could input a script about why these toys are great for dogs and the environment — and the tool would create a vibrant, animated video showcasing the benefits.

The more specific you are about the tone, visuals, and key messages, the better the resulting animation will align with your vision.

(Include details about the characters, colors, or mood to help the animation feel more personalized and engaging.)

3. Animated talking head videos

These videos use AI-generated avatars to deliver your message. The avatars can mimic human expressions and gestures, so they’re engaging and relatable.

For example, if you’re a tech consultant, you could use an animated talking head to explain cybersecurity tips for small businesses. Or, if you’re a real estate agent, you might have the talking head explain the home-buying process.

This format adds a human touch to technical content, so it’s easier for viewers to follow.

4. AI voice to live videos

AI voice-to-live tools sync AI-generated voiceovers with live footage. This format is ideal for training videos, event recaps, or corporate presentations.

For instance, if you’ve hosted a community event, you could use this tool to create a recap video. Simply combine the footage from the event with an AI-generated narration and highlight key moments and outcomes.

5. Skeuomorphic videos

Skeuomorphic videos add a 3D effect to flat visuals so your content has a dynamic and modern feel. These videos work really well for showcasing products or apps.

A SaaS company, for instance, could use this format to demonstrate its software interface.

The 3D effects make the user interface come alive, which helps potential customers visualize how the product works. After all, ~65% of your potential customers are going to be visual learners so you should cater to them as much as possible

6. 3D still animations

These videos combine still images with 3D elements to create visually striking content.

They’re perfect for product demos or showcasing key features.

For instance, if you sell custom furniture, you could create a video highlighting the craftsmanship of your products. A 3D animation could zoom in on intricate details — like your maple wood grain patterns and custom design elements.

Or if you run a jewelry business, you could create a video showcasing your latest line of engagement rings. The 3D animation could highlight diamond sparkles, zoom in on delicate bands, and rotate rings to show custom engravings and stone settings.

7. Text-to-GenAI videos

Text to GenAI videos turn your written content into stunning visual presentations. This format is great for repurposing blog posts, newsletters, or ebooks into shareable video content.

For example, if you’ve written a blog about sustainable fashion, the tool could create a video summarizing key points. It could feature visuals of eco-friendly materials, factories, and models in sustainable outfits.

4 steps to using AI text-to-video to level up your marketing

If you’re ready to use AI text-to-video in your marketing campaigns, follow these simple steps.

Step 1: Outline your goals, target audience, and solutions

Get clear on your marketing objectives. Having a clear goal will guide the type of videos you create.

Are you looking to increase brand awareness, drive website traffic, or increase conversions?

→ Then, get even more specific. For instance, if you want to increase brand awareness, what channels are you planning on focusing on? What metric will help you gauge your success? Why?

For example, you might want to boost the growth of active TikTok followers because TikTok consistently brings in potential leads. In this case, you’d pay attention to your new follower count and your engagement metrics.

Next, define your target audience.

Understanding their needs, preferences, and pain points is pivotal to crafting high-quality content that resonates.

For example, if you run a tutoring business targeting high school students, your videos should be short, engaging, and focused on solving specific academic challenges.

Finally, connect your solutions to your audience’s needs.

Let’s say you’re a personal trainer. Highlight how your services — like customized meal plans or virtual workouts — can help clients achieve their fitness goals. Frame your message around their motivations, such as feeling more confident or improving their health.

Step 2: Choose video types that align with your goals, audience, and solutions

Different video formats work better for different purposes.

Consider your digital marketing strategy and customer journey and choose accordingly.

For instance:

For social media platforms: Opt for short, vertical videos like prompt-to-animation videos, talking head videos, or testimonials. These work well for Instagram Reels and TikTok.
When explaining complex products: Use hand-drawn videos or 3D still animations to simplify your message. These look engaging on YouTube, home pages, and landing pages.
To build trust: Create AI voice-to-live videos and text-to-genAI videos to educate your audience and demonstrate your expertise.

For instance, a skincare brand might use animated explainer videos to showcase how a new serum reduces wrinkles — followed by testimonials from customers who’ve seen results.

Step 3: Add videos to your marketing campaigns to support your sales funnel

Videos can enhance every stage of the customer journey:

For instance:

At the top of the funnel: Attract attention with eye-catching social media videos or YouTube ads. These videos should be entertaining and informative to spark interest.
At the middle of the funnel: Educate potential customers with product demos, tutorials, or behind-the-scenes content. Answer their questions and address their concerns.
At the bottom of the funnel: Build trust and drive conversions with testimonials, case studies, or personalized video messages.

For example, a bakery could:

Post an Instagram Reel showcasing beautifully decorated cakes (top of the funnel).
Share a behind-the-scenes video of their cake-making process (middle of the funnel).
Publish a customer testimonial video raving about their wedding cake (bottom of the funnel).

Step 4: Analyze your marketing results and refine as needed

Track video performance using analytics. (Look at metrics like views, engagement, and conversion rates to evaluate what’s working and what isn’t.)

For example, if an animated explainer video about your product is getting views but a few clicks, you might need to add a clearer call-to-action. Or refine your targeting. If a testimonial video performs well on Instagram but falls flat on LinkedIn, you may need to adjust the tone or format for the platform.

Use these insights to fine-tune your video strategy. The more you test and optimize, the better your results will be.

More AI text-to-video ideas

Some more examples of videos you might publish to support your marketing efforts include:

If you’re testing video campaigns across multiple platforms or want to receive viewer feedback without revealing your identity, consider using an anonymous email provider. It’s a smart way to maintain privacy during A/B testing, collaboration, or outreach—especially when working with third-party freelancers or remote teams.

Wrapping up

AI-powered tools can help you create high-quality, engaging videos — quickly and affordably.

Remember to:

Set clear goals.
Choose the right formats.
Work videos into your sales funnel.
Analyze your video marketing results.

Start experimenting with AI text-to-video tools and see how they can help you connect with your audience and achieve your goals.

Looking for one that works like a dream?

Try Steve.AI, the patented AI tool that generates 7+ video styles, including animations, GenAI, and live marketing videos. Create professional-quality videos effortlessly.

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