How We Turned a Blog into 5 Social Media Videos: A Guide

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If you’re a social media marketer, you know all too well how it feels to have your plate full. 

Between planning content calendars, getting approvals, and trying to find enough hours in the day, it can be a real challenge. Trust me, I get it.

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Now, imagine if you could take one well-crafted blog post and turn it into multiple social media videos across different platforms. Sounds like a dream, right? 

Well, it turns out reusing your content has a lot of benefits.

Content repurposing can save you a ton of time and effort. According to a study by HubSpot, marketers who repurpose content are able to reach 1,000% more people and see a 200% increase in engagement. Repurposing your content allows you to extend its life, reach a wider audience, and ensure that your message is consistent across all platforms.

So if you’re a social media manager looking to make the most out of every content piece you produce, I’m excited to share how I transformed a single blog into five different pieces of social media content in just a few minutes. 

Let’s get started.

First up, I created a live video to highlight the blog’s key strategies like knowing your audience, choosing the right format, using storytelling, and leveraging data. Live videos are fantastic for grabbing attention and delivering essential insights quickly.

Step 1: I selected the text-to-live video option from the dashboard.

Step 2: Enter your script. I chose the script based on one of the sections of my blog.

You can also choose whether you want to add a voice-over, music, and auto-highlight the text.

Script:

• Scene 1: “Learn the secrets to creating impactful L&D training videos.”
• Scene 2: “1. Know your audience.”
• Scene 3: “2. Choose the right format.”
• Scene 4: “3. Use storytelling techniques.”
• Scene 5: “4. Leverage data insights.”
• CTA: “Discover more in our blog.”

Step 3: Make adjustments as needed. For example, I changed the text colors to reflect our brand identity.

Step 4: Select the desired resolution and download your finished social media video!

Check out the whole video here!

Next, I whipped up an animated tutorial focusing on understanding your audience for L&D videos. Animation is perfect for making complex concepts easy and fun to understand.

Step 1: Select the text-to-animation feature on the dashboard.

Step 2: Enter your script. Again, I decided to focus on the key pointers to attract the audience’s attention and give them a reason to check out my blog.

Script:

• Scene 1: “Step 1: Define your target audience.”
• Scene 2: “Step 2: Survey their needs and preferences.”
• Scene 3: “Step 3: Tailor your content accordingly.”
• Scene 4: “For more tips, visit our blog.

Pro tip: you can also select the AI Script feature to generate a script for you if all you have is a topic in mind.

Step 3: Select a template, I chose the one with a character to give it some personality.

Step 4: Choose what type of character and action you want for your video. 

Step 5: You can also add properties if you want to add some graphics or icons to your videos, which will help emphasize certain points in your video.

Step 6: Create an outro, and add your company logo to make the video personalized.

Step 7: Choose the video quality you want and download the final video!

Check out the whole video here!

We also did a talking head video to share some cool storytelling tips for L&D videos. This format adds a personal touch and makes the advice more relatable.

Step 1: Choose the talking head feature from the dashboard.

Step 2: Enter your script. For this one, I just added the topic “How to Enhance L&D videos with Storytelling” and let the AI script feature generate the script for me.

Step 3: Make edits and tweaks in the workspace depending on the characters, actions and colors you want. You can also add assets and properties if needed.

Step 4: You can also change the camera movements to make your videos more lively.

Step 5: Choose your video resolution and it’s ready for download!

Check it out!

For this one, we transformed the entire blog post into a comprehensive animated video. This is great for viewers who prefer watching over reading.

Step 1: Choose the blog to animation feature on the dashboard.

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Step 2: Highlight the sections of text you want to be featured in the video.

Step 3: Make changes to the script if needed.

Step 4: Pick the template and style you want to use.

Step 5: Make edits to the characters, backgrounds and text as needed.

Step 6: Once you’re happy with the output, download your video!

Check out the whole video here!

Finally, saving the best for last, I created a GenAI video to show how generative AI can revolutionize L&D. 

Step 1: Choose the Text to GenAI feature on the dashboard.

Step 2: Enter your script.

• Title: “How GenAI Empowers Learning & Development Teams”
• Points:
  • Personalized Content Creation
  • Automated Training Materials
  • Real-Time Performance Analysis
  • Scalable Learning Solutions
  • Continuous Learning Improvement
• CTA: “Empower your L&D team with GenAI for smarter, more efficient training.”

Step 3: Make edits in the workspace. If you’re not happy with the generated images, you can also enter your own prompts and generate a new image for the scene.

You can also experiment and play around with scene transitions.

Step 4: Finally, once you’re happy with the output, click on Publish and download your video.

Check out the whole video here!

• Focus on Evergreen Content: Create content that remains relevant over time. Topics like industry best practices, how-to guides, and foundational knowledge are always in demand.
• Structure Your Content Clearly: Use headings, subheadings, bullet points, and numbered lists to organize your content. This makes it easier to break down into smaller pieces for different formats.
• Use Quotable Highlights: Write key points and quotes that can stand alone. These are perfect for creating quote graphics or social media snippets.
• Think Multimedia: As you write, consider how each section could translate into different formats like videos, podcasts, and slideshows.
• Segment Content: Break down your blog into sections that can easily be turned into standalone pieces. Each section should provide enough value to be repurposed independently.
• Use Consistent Branding: Maintain a consistent voice and style. This makes your repurposed content easily recognizable and aligns with your brand identity.

So there you have it, five pieces of video content from one blog in under 30 minutes.

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By repurposing content you can streamline your social media strategy, save time, and maximize your content’s reach. 

Instead of constantly creating new content from scratch, you can leverage the power of AI to transform one piece of content into multiple engaging formats. This approach not only keeps your audience engaged across different platforms but also ensures that your message is consistent and impactful. 

Whether you’re looking to create live videos, animated tutorials, or comprehensive blog summaries, Steve AI has got you covered. It’s a game-changer for social media managers and marketers who want to stay ahead in the content game without burning out. So, give these formats a try and see how they can improve your social media strategy!