AI Video Tools To Help Small Businesses Make Profit

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Ever said, “We’ll start video marketing once we have more time and budget”? It’s a common hold-up for small business owners—video production often requires time, costly equipment, and skilled editors.

AI video tools offer a solution by:

• enabling faster video creation, 
• handling processing online, and 
• delivering edits with precision. 

However, not all of them live up to the “AI” hype; many tools do little that a video editor couldn’t manage in minutes.

Hiring editors may still be costly, so we’ve tested genuinely effective AI tools that make video production easier and affordable for small businesses, avoiding those that simply tack on “AI” for effect. Let’s get started!

Criteria We Used to Test AI Video Production Tools

While we found many great tools during our research, we focused on the following key criteria to narrow down our list:

• The tool should offer a free version with at least a few uses or a preview. 
• It shouldn’t require credit card information for the free trial. 
• It should have realistic, affordable pricing options. 
• The AI should do something meaningful and ideally automate a huge part of your workflow. 

We also considered ease of use but didn’t prioritise it, focusing instead on functionality. A few tools listed here may take a bit to learn, but you’ll get the hang of them within a week.

So, here goes nothing:

1. Steve.ai

Best for: Comprehensive AI video automation

Pricing: Free tier available; paid plans start at $10/month

We have to be biased here, but only because we know this tool best!

Steve.ai is a powerful tool for small businesses looking to automate their video production process. The text-to-video generation quality and the time that it takes to do so is genuinely the best and fastest out there. 

What sets Steve.ai apart is its various modules, which cover all essential features you need in a video production tool at a faster rate and better quality. For instance, you can convert blogs to video animations, complete with AI-generated voiceovers, in just a few clicks.

The tool comes with many templates, so you can make videos that fit your brand. You can change these templates to match your business’s style, helping you keep a consistent look across your content.

Using Steve.ai is simple, so you don’t need to be a tech expert to create videos that look good.

But you don’t need to take our word, do try Steve.ai and see it for yourself!

2. BIGVU

Best for: One-stop shop for all video creation- Avatars and Teleprompter

Pricing: Free tier available; paid plans start at $12/month

BIGVU is an AI-powered video marketing platform in which even people with zero tech background can create videos that build their brand and business. The AI tools ensure an end-to-end video marketing cycle:

• Script: Generate scripts with the AI Writer
• Shoot:  Bring your script to life with your AI Avatar Twin, voiceover, or record with a teleprompter
• Style: Automatically cut out umms and awkward silences, add b-roll and automatic captions
• Share: One tap to share to all your social media accounts, send a video email or create a landing page

The platform is available as an iOS and Android mobile app and a web platform. Both sync seamlessly. 

Pros:

• Can generate video with Twin Avatars but also record authentically with a teleprompter
• Dedicated team workspaces and permissions
• Available on mobile and web
• Advanced branding- add your logo and custom colors
• Videos can be up to 59 minutes

Cons:

• AI Avatar only available in the highest tier
• Free Version comes with a watermark
• AI Avatar creation can take over 8 hours

3. RunwayML

Best for: Advanced video editing features for small businesses

Pricing: Free tier available; paid plans start at $12/month

Runway ML is a video editing tool that uses AI to help you make better videos. You can use the Gen-3 Alpha model to generate and edit videos as a human editor would.

One helpful feature of RunwayML is its “Magic Eraser”, which lets you remove things you don’t want in your videos. 

This saves you time and money because you won’t need to shoot new footage to fix mistakes​.

The text-to-video provided by RunwayML is also superior and has great animation generation capabilities.

Runway ML also has tools for teams to work together on projects. This is great for collaboration, but if you’re new to video editing, it might feel a bit confusing at first​.

Pros:

• Advanced features for professional video editing
• Good for team projects
• User-friendly interface

Cons:

• The free plan is sometimes not accessible due to the high demand on their servers

4. Heygen

Best for: Creating videos using hyper-realistic AI avatars

Pricing: Free tier available; paid plans start at $24/month

Heygen allows you to create photorealistic AI-generated avatars. These avatars can be used in videos, presentations, and social media content.

Instead of spending money on live actors or video production, you can generate avatars that engagingly deliver your message. They can be particularly useful for creating:

• Marketing videos
• Product explainer content
• Customer service interactions
• Multilingual avatar videos

The avatars can be customized to match your brand’s personality and tone. This flexibility means you can create a consistent brand image across all your content. 

Plus, using avatars can make your business appear more approachable and relatable to potential customers.

Pros:

• Support for 175 languages 
• Lets you match the avatar with the style of your brand
• The avatar closely resembles real human beings and imitates human emotions surprisingly well
• Lets you create your own avatar in the free version

Cons:

• Your video cannot exceed more than 3 minutes
• Only allows 3 videos per month
• The free version takes time to process a video

Lip moments of the avatars can sometimes be inaccurate

5. Wave.video

Best for: Smart AI video editing 

Pricing: Free trial available; plans start at $16/month

Wave.video is an AI video editor tool that focuses on video editing, making it easy for anyone to create professional-looking videos. 

Its drag-and-drop editor allows you to customize your videos quickly by adding text, images, and transitions.

AI is meaningfully integrated into Wave.video, automating tasks like editing and providing intelligent recommendations for music and visuals based on your content. It also features speech recognition that can automatically generate captions for your videos which are quite accurate.

Additionally, AI can apply filters and effects that match the mood of your video, helping you achieve a professional look without advanced skills.

You can also easily resize and format your content for Instagram, Facebook, or TikTok, helping you reach a wider audience with minimal effort. For example, here’s a vertical video for a firmware development company we created quickly in wave.video:

Pros:

• Library of AI tools provided for multiple video use cases
• Option to filter and use free stock footage
• Lets you export the video in the free version

Cons:

• May have a steep learning curve
• Some of the tools may give you errors

6. Flickify

Best for: Turning your blog posts into full-fledged YouTube videos

Pricing: Free with limited use; paid plans start at $18/month

Flickify is a simple tool that helps you turn your blog posts into videos. The videos come with AI-generated voiceovers and images that match what is being said. 

You can also add cuts and transitions to make your videos look better.

This is useful if you have a lot of written content but don’t have the time or resources to create videos from scratch. Flickify lets you use your existing blog posts to create videos that can reach more people.

Pros:

• The videos can be generated both in horizontal format for YouTube or in vertical format for platforms supporting short-form content. For example, YouTube shorts.
• Allows you more control over the video script.
• The photos and videos generated match what’s being said really well.

Cons:

• You can only preview the generated videos. To download them, you need to start a free trial and provide payment information.
• Video rendering can take up to 20 minutes or more
• Only 1 AI voice is provided in the initial version

7. Haiper AI

Best for: Small businesses needing quick, low-cost video improvements

Pricing: Free plan (100 credits, watermark on downloads). Paid plans start at $8/month.

The standout feature of Haiper AI is its “video repainting” tool. This lets you refresh your old videos by adjusting their style, colours, and mood. 

It’s perfect for small businesses that want to keep content visually updated without the reshooting costs. 

The video enhancer also does a decent job of improving poorly recorded and unstabilized videos. Also, if you don’t want to start from scratch, you can explore different product templates on their platform.

The credit system is the most interesting aspect of Haiper AI. If your business only needs a few videos, you can purchase extra credits at an affordable rate without committing to a monthly subscription.

Apart from the video enhancement, Haiper AI generates some good quality animation from scratch. In fact, it does more for animation rather than real-life videos.

Pros:

• A variety of options in the free version
• Flexible credit system for occasional needs
• Genuine results from the video enhancer
• No watermark for videos created in the free version

Cons:

• By far, the biggest complaint we have is the length restriction. You can only upload videos under 10 seconds.
• The image-to-video converter sometimes doesn’t follow instructions and may only add slight animations to your photos.
• Videos created with pro features cannot be downloaded in the free version without a watermark.

Conclusion

Choosing the right AI video tool can improve video production for small businesses largely. Focus on your needs and budget to find the best fit for you. 

By trying different tools, you can simplify your workflow and create better videos. With the right choice, you’ll connect more effectively with your audience, making video production a valuable asset for your business.

Author Bio: Aman is an outreach specialist with experience in sales and digital marketing. She has spent the last 2.5 years in digital marketing, developing successful outreach campaigns. In her free time, she enjoys playing, singing, cooking, and exploring new places.